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Adidas announces creation of wide-reaching NIL network - Sports Illustrated
How Super Shoes Are Upending Running's Sponsorship Model - Outside Online
Adidas Offering Sponsorships to Fans - Sports Illustrated FanNation Kicks News, Analysis and More
The Best NBA Players For Every Basketball Shoes Brand - Fadeaway World
15 Female Student-Athletes Sign Nil Agreements With adidas
Here are the ways NCAA athletes are embracing the new world of the 'NIL' deal | CNN
Inside the basketball black market that put Adidas in the FBI's crosshairs - The Washington Post
The Drew League leaves Nike for partnership with Adidas
New endorsement laws could create pitfalls for college athletes - Iowa Capital Dispatch
Adidas announces the obvious: It won't drop athletes if they come out as gay - Outsports
The Highest-Paid Female Athletes Score A Record $167 Million
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
March Madness 2022: NCAA players will get to profit off their names this year : NPR
From 'kiss of death' to competitive edge: Out athletes finally score big endorsements
In the college sports pay era, women are emerging as big winners
Adidas announces first of its kind name, image, likeness network - Portland Business Journal
These 13 Athletes Won the Most Lucrative Endorsement Deals | GOBankingRates
Athletes Are Leaving High School Early To Cash In on Their Names - The New York Times
For Adidas and rivals, sponsorships are good business | FOX Sports
Adidas is setting up a system for paying college athletes | CNN Business
Ye's ugly break-up with Adidas and Gap show the risks of celebrity partnerships | CNN Business
Adidas Is About to Make Kanye West More Than Famous (It Could Make Him Rich) | Inc.com
The Power behind the Non-athlete celebrity endorsement deal | by Lesetja Thema | Medium
Adidas signing endorsement deals with 50,000 student athletes; Nebraska included